The 2010 survey of reading interests was conducted between November 1st, 2010 and January 11th, 2011. Responses were collected via public links on the Library’s website, blogs, Facebook page, Twitter account, and Constant Contact email newsletters. Paper surveys were also offered at the Reader’s Services desk.
In that time, 662 responses were collected. This is a decrease in responses from last year, which received 761 public responses. Closer examination reveals less of a drop-off. If you take incomplete surveys into account, the 2009 survey has 482 public responses and 78 staff responses. This compares reasonably well to 2010, which had an equal number of public surveys that were actually completed.
Today’s summary focuses on how survey respondents are reading.
Print remains the preferred format for both fiction and nonfiction readers. The response of “Always” for print jumped to 49% (from 43.9%) for fiction, and 42.7% (from 41%) for nonfiction. However, this isn’t the whole story. Downloadable materials have made considerable inroads. The number of Always responses for eBooks and Downloadable Audiobooks have nearly doubled for both fiction and nonfiction, and the Often responses have also shown considerable gains, and the Nevers for both eBooks and eAudiobooks have also dropped. Rather than taking a chunk out of the “traditional” method of reading, it appears that new formats are expanding the number of options in which patrons have to enjoy their favorite books. Given that ebook readers were a popular holiday gift this year, it will be interesting to see if these numbers continue to diversify.
This growth is still not reflected in the number of actual ebook devices employed by patrons. Of the 449 respondents who answered the question “Which devices do you use to read eBooks,” 355 responded with “None.” The Kindle was the most popular device, with 32 users, followed by the iPad and mobile apps, with 21 users each. In the Other category (which received 24 responses), laptop or desktop computers were popular responses. This is similar to a survey conducted by Forrester Research (a leading industry monitor), which found that over one-third of all eBooks read are done so on laptop or desktop screens.
You’ve got the hows here. Tune in tomorrow for a look at what people are reading.Posted under Books